Through our day to day interaction with clients there are issues that come up that we like to jot down and open up for discussion. We talk about these topics informally over a coffee. It was from these discussions that we decided to put these thoughts out to a broader forum with our blog (web log) postings.
We generally write the blogs in a brain storming session. Jenny and I work with Julia who gets down the words for the blogs and the client stories. We do bench work and Julia follows us around with a pen and paper until the blog is there in draft. Julia then prepares a post and we edit and play with it until we are happy.
We’ve found our system of business blogging surprisingly useful. We keep a copy of the blogs in a folder in our waiting room. I find I am constantly refering to past blogs when clients bring up those issues. I can also tell from phone calls that the blogs are an ice breaker. People feel more confident when making contact with us for the first time because, through reading the blogs, they feel they know us.
Maybe you have thoughts about topics you would like us to address in our blogs. Send me a message, I’d enjoy hearing from you.